Department:          Marketing & Communications

Role:                          Digital Marketing Executive

Location(s):             Dubai, United Arab Emirates

Remote:                   No

Time:                         Full-time or Contract

Description:

• Marketing
  • Set go-to-market strategy for product launches and new market expansion.
  • Create effective campaigns across a host of channels, including online and offline.
  • Report key insights and use these findings to develop future campaign planning and execution.
  • Execute multiple aspects of marketing, including branding and positioning, product marketing, paid marketing, education and engagement campaigns, events and communication.
  • Collaborate with Operations, Product & Design to fuel ongoing product adoption, product launches, and product localization efforts across multiple markets.
  • End-to-end strategy and execution of media buying on core paid social channels in order to drive towards ambitious user growth goals while maximizing ROI.
  • Work closely with the Product & Design team to create positioning and messaging that resonates with the target audience.
  • Set up sales documentation (brochures, links, etc) for white label partners.
• Admin
  • Implement an analytical framework to measure and report on the performance of marketing initiatives.
  • Keep an up-to date understanding of user preferences, competitor offerings and market trends.

Skills & Experience

• Understanding of new fintech technologies including blockchain
• Plus if:
  • Previous experience working in a startup environment
  • Experience with marketing tactics including SEO, SEM, programmatic ads, social media, PR, email, events, sponsorships, or content
  • Experience marketing fintech or crypto products

Required

• 5+ years of marketing experience.
• Strategic problem solver, and have a track record of building and executing on marketing strategy.
• Experience developing strategy and running campaigns across multiple markets.
• Ability to plan and execute on multiple projects at once.
• Clearly articulate the essence of products and the value they create.
• Fantastic English communication skills, both verbal and written.
• Able to visualize data using tools like Tableau to manipulate data and extract insights.